Outwork Advisory helps public safety, medical device, and emergency response companies build the sales channels, government contract positioning, and commercial teams that get products out of the warehouse and into the field.
Four parallel tracks — engaged together or on their own, depending on where a business is stuck.
Building distributor, dealer, and OEM partner networks that get hardware in front of the buyers who actually deploy it — not just the ones who evaluate it.
Positioning products on the state, local, education, and cooperative contract vehicles that let public-sector buyers purchase without running a competitive bid.
Fractional VP Sales and GM support for building, coaching, and scaling a revenue team that can carry a hardware or OEM product to plan.
Translating a product's technical strengths into a message and pricing structure that lands with public safety, medical device, and emergency response buyers.
Outwork Advisory is led by Mark, a commercial sales executive with VP- and GM-level leadership experience across the public safety, medical device, and emergency response markets.
His background is in building distribution channel strategy for hardware and OEM manufacturers, and in structuring the government and cooperative purchasing programs that move product through complex buying cycles — including a tenure as GM of the largest supplier of health and safety products to K-12 and higher education in the U.S.
The work is hands-on: channel plans, contract vehicle strategy, and sales leadership built to fit how these markets actually buy — not a generic playbook borrowed from a different industry.
The fastest way in is a short conversation — send a note or connect on LinkedIn and we'll go from there.